You’re ready to begin, to start up your business, and ready to start making a name for yourself. Before you jump straight in you should consider these questions;
Establishing these questions earlier on will will help define your company and create some goals that you want your company to achieve through branding your business.
An important factor of defining your brand is learning what customers think about your brand. Don’t just ‘think you know what they think’, KNOW what they think. Ask people, Do a survey, get feedback.
Now you need to consider these points;
Every Little Helps‘ – Tesco – Focus is on price’
Have it your way‘ – Burger King – Focus on Taste
‘A Glass and a Half full of Joy’ – Cadbury – Focus on Taste and Emotion‘Finger Lickin’ Good‘ – KFC – Focus on Taste
‘Just Do it‘ – Nike – Focus on attitude
And always keep a close eye on your competitor’s strategies. Make sure customers recognise you and don’t mistake you for a competitor copying your style!
I hope this short guide has given you some points to consider when branding your business. If you have any questions feel free to get in touch with us, we can help you out!