(To download the Infographic see bottom of blog post)
In order to get yourself established in the competitive world of business, you should probably invest in a business card. A business card can be a simple but effective networking tool, when designed correctly your business card can help you stand out and highlight differences between you and your competitors.
We have put together a few helpful tips that you should keep in mind when designing your new business card. So before you start thinking about the typeface, colours and pictures you want, you should probably consider these points first.
It’s easy to get carried away with mind blowing designs and bright colours. But you should always be thinking back to the purpose of why you need a business card. You need to identify the goals you aim to achieve by having a business card. You might want to improve your customer experience or perhaps you just want to make a better impression to potential clients, whatever it is, make a note of it and make sure every decision you make about your business card reflects your goal. (i.e. tone of voice, colours, graphics)
This may seem like an obvious point, but make sure that the information displayed on your business card is relevant and important. You should include your contact details and social media pages as this will help customers find you.
If you want to stand out from competitors why not put a photo of you on your business card? You might not like the thought of your face plastered on your card but a lot of the time business cards are given out at large conferences and meetings, why not help them remember you better? If you really aren’t keen on putting your face on your card why not create a cartoon or graphic of yourself.
Take advantage of all the available space that you have on your card. Most people often keep the back blank but you could always have your company logo, graphic design or even a discount!
A business card will be the first impression people will have of your business, which is why it is crucial that you don’t cut any corners. People will hopefully be holding onto your card for a while, and if the card is attractive they will keep hold of it for even longer. Don’t cut corners on the quality of the paper, that you choose to print your card on. If you really want to stand out there are many different options you can print your card on. Why not try shiny card, coloured card, glossy card, matt effect paper, rough paper, just make sure this choice reflects your business card goal.
This one seems like an obvious point but when you are designing your card be sure to use a standard business card size so that the card fits in a business card holder or wallet. You can still create a uniquely shaped card just be sure it will fit. A poorly designed card will also leave a long lasting bad impression with potential clients.Leave it to the professionals if you’re struggling to come up with design.
Personally, I believe this is the most important point to consider when designing your business card. You want your card to stand out and be remembered so you should consider colours, typography, designs, phrases, graphics, anything that will help your card be memorable. Don’t forget these choices you make must reflect the identity of the business. If you’re going to get a designer to help out with your design we’d be happy to help out, that’s what we do after all.
Keeping your card simple and to the point is another vital point. You don’t want people to look at your card in disgust because their eyes are offended by your carefully chosen, ‘unique’, abstract neon yellow background. Keep the card in good taste, clear and simple. Don’t clutter your card, you don’t need it.
In order to keep the branding of your company consistent, be sure to use the same fonts, colour themes, and logos that may have also been used on your website, leaflets etc. Use this card to define your business, add your logo and slogan, this will help people understand what your business is about.
Be sure to double check everything and then check again! There are no room for errors, as this may jeopardise the first impressions people may have of you. Get a few people to look over your card for you before sending it to the printers.
We hope these 10 facts have helped you achieve a better idea of what you want your business card to look like and say. Are there any rules you stick to when designing your business card? Let us know in the comments below, we’d love to add them to our list.
Feel free to download our free Infographic on 10 tips for effective business cards here.