So you’ve set up your Social Media accounts on Twitter, Facebook, Instagram, you’ve signed up to every social media platform and newsletter in a way to spread word about your business. You’re tweeting, posting and sharing loads of interesting status updates but no one seems to be interacting with them. It’s time to start looking into some of the reasons why you might not be receiving engagement and how to boost social media interaction.
Who are you targeting? Depending on the platform, the time and day you post can determine who see’s it and who interacts with it. If you’re looking to engage with a 9-5, full time working male, chances are your posts at 10:30am aren’t going to reach him.
You need to consider the times your audience might be looking at their Facebook news feeds. AdWeek has suggested that the best days to post to Facebook is Thursday and Friday. They also mention that the best time for sharing posts is around 1pm and for post clicks is 3pm.
On Twitter the best days to reach your consumer audience is to post from, Wednesday to Sunday. This is no surprise really with people being able to spend more time on their devices at weekends, and towards the end of the week when they’re wishing for the weekend. For business to business advertising it is best to post between Monday to Friday. If you’re looking for Retweets the best time to tweet is around 5pm. The highest click through rate times are 12pm and 6pm when people are on their way home and have their phones on to keep them occupied.
(An interesting fact from Twitter – 181% of people are more likely to be on Twitter during their commute, and also more likely to be using Twitter within school or work hours.)
The best days to post on LinkedIn is Tuesday, Wednesday and Thursday, during business hours. AddThis found that the best time for clicks and shares was Tuesday at 10am-11am. 93% of Business Marketers rated LinkedIn as the leading platform for B2B marketing. The best times to post are 7am-8am 5pm-6pm. LinkedIn consists of mainly B2B hence why probably the best interaction rates are higher between the weekdays.
Interaction on Instagram stays consistent throughout the week but dips on Sundays and spikes on Mondays. Posts also spiked between 3-4pm.
Seems like an obvious one but the best time to post is on a Saturday when people have more free time to pin, with the best times to post being 8pm-11pm. Pinterest activity peaks at 9pm.
We cannot stress this enough and you’ve probably heard this over and over again but adding images to your post will significantly improve your social media engagement.
Angie Pascale of Clickz explains that, “Photos receive 53 percent more likes on Facebook than the average post and 84 percent more link clicks.”
Seeing a quality image when scrolling quickly down your feed is more likely to catch your eye than a blank status update. People are more likely to retweet or share an image to their profile that appeals to them.
People love free stuff. It’s as simple as that. Be sure to follow up with the correct guidance on how to host a competition and seek advice from professionals if you have any queries. Wishpond explains that one of the main reasons people will follow or like a brand is because of discounts/offers (34%) and free competitions (21%) .
Wishpond highlights some of the actual benefits from hosting competitions;
Get your audience to talk about themselves. It’s everyone’s favourite topic. Ask questions in your posts, encourage them to answer. Use polls to get them to discuss. Ask them to share photos.
Boosting is still a effective way of increasing your social media reach. The fee of course, because this is not free, is based on how many people you want to reach. Spend a little or a lot to reach the amount you need. You could use paid boosts if you have a promoted product, a limited time offer for your company, or a way of increasing website traffic.
Keep an eye on the demographics of your audience. See who’s interacting with your page, what else they enjoy, what content they like. Post content that appeals to them. When a post receives a lot of engagement be sure to post similar material in the future.
Check out this great breakdown video for Facebook insights by MyLeadSystemPro
It seems obvious to mention this, but make sure your posts are interesting and share worthy. If you were scrolling down your feed would it interest you? Would it make you smile/laugh? Would you share it? If the answer is No don’t worry. You can always tailor your material to be more follower friendly. Use pictures/infographics/quotes post educating tweets as well as chatty posts. Offer tips and tricks that will help and benefit your followers. Give them a reason to follow! if you answered yes, then keep going and don’t give up, and be sure to check out our other tips.
Join in with the chat if it’s relevant, but don’t just butt into peoples conversations! A good way of joining in, is to check out the comments on your posts or search hashtags that are trending and comment or join in with what’s happening in the world. On Facebook you could comment on other companies posts and build a network with each other – piggy back on their audience too.
Another way of creating more interaction is to start an interesting blog that encourages engagement and interaction. We cannot rave enough about the benefits of business blogging, we’ve written two blog posts now, highlighting the many benefits. Not only does blogging increase website traffic, if you share these on social media they will continue to be liked, shared, and retweeted.
This is a brilliant way of creating engaging content for your audience. Your audience are likely to share and engage with video, as it’s interactive. This goes for any interactive media, create content that engages with the audience – games, videos, vines, online quizzes.
Remember your social media is a two way street for dialogue, you can’t just expect to tweet and people will come, you need to respond to people in a timely manner because if you ignore them they won’t comment again. Getting people talking about your brand or just mentioning you in general is a great way of creating publicity.
Search for news in your industry, but make sure it is relevant, you need to keep your brand personality. If you’re a gutter cleaning service don’t share memes or videos of funny cats. Try to stay professional, unless your brand is supposed to be conveying a quirky chatty brand where you can share funny cat videos all day long.
Of course using hashtags is a sure way of increasing engagement and likes. #Don’t #go #crazy #though, #hashtagging #every #word #wont #work. It also looks silly. If you’re a web design company like us, just add a few keywords towards the end of your posts i.e #webdesign #website #designers and make sure they are relevant to your business and post that you think people will search for.
13. Rewards for Participation
Basic psychology at it’s finest but a little thank you goes a long way. Always be sure to thank your followers for sharing, liking, following etc., your audience will feel good and it creates a personal relationship. Flash-giveaways are a good way of being spontaneous and rewarding your fans. Don’t forget to drop special discounts purely for your social media followers, this will make your followers feel special and exclusive.
Don’t post everyday and then suddenly stop for weeks on end, your audience will see you as unreliable. Keep a schedule and stick to it. You can use a social media scheduler to keep you on track and to post when you are on holiday. (we love and use Hootsuite!)
Some brands host quiz’s, games and parties on Twitter to encourage followers to get involved. These parties often include a worthy giveaway or some participation prizes as a thank you for joining in. In my opinion hosting a twitter Party with one grand prize (let’s say a hamper of some sort) often works best. You can also team up with a few companies to help with the cost and hosting.
We hope we’ve been able to give you some fresh new ideas for your social media accounts. What do you find often works best for maximising engagement? Let us know in the comments below!