Social media is great for building a following, driving traffic to your site and improving your SEO but it takes great content to achieve all three of those things. If you simply promote your products all the time or push links at your followers, they’re not going to follow you for long. Instead, you need to think carefully about your content and ensure it is of interest and relevance to them in order to see results from your social media strategy.
Here we’ve shared a few tips on how to create great social media content;
Our first tip is to get to know your audience. Find out their likes and dislikes. What challenges do they face in their lives? How can your products help them? The more you know about your audience, the easier you will find creating content that is relevant and of value to them.
A great way to increase engagement on social media is to ask questions. It could be a question about your product or just an industry-related topic. Either way, it will get your customers interacting with you.
Written social media updates are great but they can get a little boring. Try varying your content to captivate your audience and keep them interested. Images, video clips, infographics and even memes are great for sparking interaction and gaining shares.
When it comes to social media, you need to be responsive. We’re not just talking about responding to customer’s tweets and Facebook comments quickly but actually responding to things happening in your industry or the world. For example when Google announced its new algorithm update, web design agencies were quick to provide customers with all the info they needed to know, whilst also advertising their own responsive web design services. Don’t schedule all of your content – stay on the ball!
View your analytics on a regular basis to find out how your social media followers are responding to and interacting with your content. Your social media analytics will give you a good idea of your most popular content, so you can concentrate on creating similar content in the future.
Creating content for social media isn’t necessarily hard but it takes a creative mind. Make your content stand out for the right reasons and you’ll be building a following, driving traffic to your site and improving your SEO in no time. For more information about social media marketing, get in touch with our team.
What helps you improve engagement on your social media channels?