Lot’s of companies still do not understand the differences between branding and marketing. Each very important in their own ways and they usually work hand in hand. We hope this post will remind you why the two, shouldn’t be confused.
Branding is the message that you want to deliver to your customers. It is the promise that your company adheres to. You need to define what it stands for, to do this you should identify your target audience. Find out what they want and why you’re better than your competitors. The branding is what sticks in your head when you think of a particular product. Want a new phone? You might think of Apple first. Want a coffee? you might think of Starbucks first. Branding is that lasting impression after the marketing team has worked their magic.
Be sure to outline your brand’s purpose. Having a brand expert at hand is a great way of staying on top of your competitors and your goals. When you branded your company 5 years ago, are you still reiterating the same promises? Maybe what you set out to achieve has changed? Businesses have to adapt and keep up with the new and exciting brands. A brand expert may help you keep your image for years to come.
Marketing is the process where you deliver this message to your target audience to sell. Your marketing should also be based on your brand image, personality, values and tone of voice that have all been defined and communicated among your staff. Marketing can be delivered through many platforms such as Direct Marketing, Digital Marketing and Social Media marketing.
B2B – Business to Business Marketing is simply marketing to other businesses. Involves products or services that are sold to other businesses or organisations.
B2C – Business Marketing to consumers. Consumers who buy products and use services for their own personal or domestic consumption.
In summary, marketing is the process of communicating the promise that your brand adheres to.
If you need expert branding or marketing help or both get in touch with us today. Can’t get your head around another industry term? Let us know and we’ll give you a summary.