Looking for new ways to encourage more readers? It doesn’t matter how amazing your content is, people won’t click on your post if the title isn’t eye catching enough.
Just remember your heading is the first impression that you will give to your readers. The clever people at Salesforce have found that 80% of people will read your headline but only 20% will read the rest of your post.
The best copywriters in the business say that the amount of time you spend writing your post, half of it should be spent choosing the right headline.
Salesforce has come up with a unique acronym to help choose the right headline.
S – Specific
H – Helpful
I – Immediately Interesting
N – Newsworthy
E – Entertaining
There is also a great website you can use called CoSchedule’s Blog Post Headline Analyzer. It will help you find the best word choices for your topic. It also helps analyse your headline length so that it doesn’t feel too long and boring. If you have the correct length title, you will notice your click through rate will increase.
CoSchedules Analyser suggests that you choose your words carefully and recommends that you choose a keyword and adjectives and power words to help make your headline more appealing. Interestingly it has been found that readers prefer headlines with fewer superlatives. Some words evoke emotion more than others and emotion drives an action. When using superlatives it has also be found that using 1, or 4 will also help boost interest.
The analyser will check your headline to determine it’s Emotional Marketing Value. This score is based upon the total amount of words used.
Tip : Avoid the word “things”. Try to use descriptive words such as Reasons, Ideas, Facts, Secrets, Principles, Ways, Lessons and Tricks.
Always remember to write for your audience, tailor your content to them. Find out their likes and dislikes, and find out what they struggle with and create helpful content. Try to answer questions. ‘Why’ and ‘How’ are in fact trigger words that persuade readers.
We hope this little guide from Salesforce has helped you to create some attention grabbing headlines! Still having problems with your blog posts? Let us know what’s getting you down in the comments below.