As the marketing world has moved online, advertisers are now taking advantage of the amount time users are spending online. Users everyday are surfing the web reading and viewing content that has been created for them without them even realising.
Content Marketing is the new art of communicating with customers without directly selling to them. The idea being that if we consistently deliver valuable, quality information they will in turn reward us with their loyalty and business.
In Summary, What is Content Marketing?
Should I be using Content Marketing?
If you have 20 minutes to spare I totally recommend you watch this video introduction with the content kings themselves, Buzzfeed.
How can I monitor how my content is being received?
Has content marketing worked for you? What content works best? Let us know in the comments below!