To put it simply, your brand is your promise to the customer, you are telling them what they can expect from your products and services, and why you’re different to your competitors. Your brand is a summary of who you are, what you want to be and what people think of your brand. Branding is one of the most important things to consider for your business. Branding is not just a logo or business card, it is your brand personality. It is what your customers think when they see your logo, business card, your website, your social media, the way you answer the phone, the way you reply to your customers, it is everything about your company. Branding doesn’t just happen over night, it is the result of a careful and strategic planning.
Watch this short but brilliant video explaining what Branding is and most importantly why it’s important.
Branding = Recognition
Branding helps achieve goals
Branding = Referrals
Look out for our future posts, where we will go into detail how to ‘Get started with Branding’. If you’re having trouble getting started with branding your business, pop us an email and we’ll help you out –email@example.com