WordPress has been around for over a decade and although it’s best known as a blogging platform, it is also the top choice for companies looking to set up professional business websites. Here we’ve explained some of the reasons why you should use WordPress for your website.
Open source software
If you have just started your business and are on a tight budget, WordPress is likely to be a favourable choice as it’s completely free to download. The fact it is open source also means it’s fully supported by developers all over the world and is constantly being improved and updated.
Choose WordPress for your website and you will have the opportunity to modify and extend it as much as you need to.
The WordPress platform is designed to be SEO friendly. This basically means that it will help your website to get noticed by search engines like Google. The higher you rank, the more traffic you will receive, giving you a better chance at turning visitors into loyal customers. You can also use SEO plugins (e.g. Yoast) to improve/optimise your WordPress website.
Thousands of plugins and themes
Speaking of plugins, there are literally thousands of different WordPress ones to choose from! They’re designed to improve the functionality of your website and ensure it offers a better user experience to your visitors. Some WordPress plugins are free, whereas others require payment (usually less than £100). You can use them for a wide range of purposes, such as integrating your site with social media and adding video galleries.
As well as using plugins to improve your WordPress website, you can also use one of the many free or premium themes to customise the look of it. Most themes can be modified so you can give your business website a completely unique look and feel.
User friendly design
WordPress has an intuitive interface, making it very easy to use. Its content management system looks a little like a desktop publisher (e.g. Microsoft Word) and makes it simple for you to add new pages, blog posts and images. Instead of having to wait around for your web developer to update your website content, you’ll be able to do it yourself! Since WordPress is browser-based, you’ll be able to update and make changes to your site using any device, from any location, providing you have internet access.
Grow in line with your business
A final reason to choose WordPress for your website is that it’s highly scalable. It can be adapted to continue meeting your needs as your business grows and expands. If you’re looking for a future-proofed website platform, WordPress is the ultimate choice.
If you’re looking to invest in a WordPress solution or just want to find out more call us today for a friendly informal chat.